How to use Rank TrackerLast Updated: March 01, 2020
Monitor your listing rankings over time and chart your performance against your competitors’. Whether your listing has already been getting high positions in Turo/Getaround search results or has just begun reaching the top of the search results page, you should always know where it is and how its changing over time.
Turo and Getaround are always experimenting with the search algorithm to drive engagement. A successful car rental and carsharing operator should be aware of how that affects their listing's rankings. This feature will make it easy for you to be aware and monitor all of your listings' search result rank. It'll also allow you to quickly spot improvements/declines in your search rank when you change photos/descriptions & pricing of your listing.
This tutorial will show you how to setup Rank Tracker.
Adding a New Vehicle
Step 1: Click the 'Add Vehicle' Button from the My Vehicles list
If you haven't already added your vehicle then navigate to the My Vehicles page and click the Add Vehicle button at the top right:
Step 2: Fill in the Vehicle City & Public Listing URLs
Next step is to enter the city the listing is in. This will be used when querying the source.
- City: search and select the city
Next, enter the listing's public URL (this can be your listing or a competitor). You can enter either Turo or Getaround public listing URLs or both.
If you have additional filters you would like to apply for your search result query, please reach out to us. therwise, the algorithm will query a basic city search query a month in the future. If it is not found, it will retry.
Complete the rest of the sections you'd like or simply click Save at the top right of the page to complete adding the vehicle.
Step 3: Job Initialization
You are done! Background jobs will spin up to check for your listing's position in the top 100 organic results every month. For now you will see -1 as the listing rank- this means the job hasn't started yet, it may take up to 24hrs for the first results to arrive.
Step 4: View Listing Rank
You will see your most current position that the job checked on the vehicle lists page. Black circled number is the listing's Turo search rank. Purple circled number is the listing's Getaround search rank. Relative green/red arrows indicate change in your position from the second last time the job checked.
In general, the lower the search rank number is, the more visibility the listing will have which will likely lead to more bookings & new customers.
Next click on the listing and go to the Description tab. Here you will see the full visualization of the listing's rank progress.
Visibility — See what an estimate of percentage of clicks from organic search traffic land on your listing.
Average position — See a snapshot of your rank progress over time.
Over 90% of your customers and leads will find you through the search results page and by ensuring you rank higher on the page, you will have more leads sent to your listing's page, which means more potential for bookings!